Your Marketing Team Matters!

I had the opportunity to chat all things marketing with Casey Cheshire, founder of Cheshire Impact, and host of The Hard Corps Marketing Show. We took a deep dive into discussing building your marketing team and why it’s so important to success–even outside of the marketing team.

Podcast Key Takeaways:

  • Diversify your skills and create a team that has a wide range of thinking. This will help get a well-rounded team with different viewpoints.
  • Communication across the company needs to be tailored to each department. Bring them up-to-date, take away the jargon, and speak in their language.
  • #1 Tip for maximizing marketing automation: Have great, passionate people. It takes a special type of person to love marketing automation and take it to the next level.
  • Career advice: Eventually you will grow into yourself. It is ok to not know what you want to do right out of the get-go. 

Busted Myth: A marketing team is able to handle all different facets of marketing, but that does not mean every person has every skill and talent. How do you structure your marketing team to handle every side of marketing and also have great communication internally?

Ways to Tune In:


Published by Lori Trzcinski

Lori Trzcinski is a Salesforce Marketing Champion and leads the Philadelphia Salesforce Marketing Cloud Marketers Group. She is a Certified Marketing Cloud and Pardot Consultant who is also a Salesforce Advanced Administrator. She is a marketing manager turned consultant with a passion for all things martech—especially helping people to bring their marketing goals to life through the use of the ever-growing number of technology options available.

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